We help enterprise companies find, engage, close, and retain their key prospects.

Strategic podcast sponsorships that grant your team access to new ABM strategies, top-tier thought leadership content, and an audience on your buyers.

Book a Call
Learn More

Podcasts Sponsorships that:

turn prospects into customers via direct introductions
drive brand awareness to an audience of your  dream customer personas
provide a steady stream of evergreen thought leadership content
Mission podcats

How It Works

1
Define Goals
Tell us your marketing, sales, content goals, KPIs, and key buyer accounts. We find a podcast sponsorship that supports them.
2
Strategic Guest Invites
Give us a list of customers, prospects and prospect targeting personas. We invite these individuals on the podcast.
3
Premium Recording Experience
Our guests receive an exceptional, professional, and fun recording experience. We collect video, audio, images, and more during the interview.
4
Amplify Visibility
After the episode releases, you gain significant brand/product exposure to an audience that matches your buyer profile. This content is released across all podcast platforms, YouTube, LinkedIn, Instagram, and more.
5
Introduction to Prospects
After the podcast is live and the downloads are coming in, we set up an authentic introduction between our guest and your team.
6
Leverage Evergreen Content
All video, audio, and written content can be reused and repurposed by your team indefinitely for existing or future campaigns.

Who’s it for?

B2B enterprise companies navigating complex, large-scale deal cycles
Companies who sell into VP level+ roles
Brands seeking innovative strategies in account-based marketing
Organizations in need of genuine thought leadership content to assert industry authority and stand out in an AI-driven content world
Businesses targeting a specific, niche audience with precision

Our Value Prop

We streamline the sales cycle for high-value accounts by connecting you directly with your buyers in an authentic, low-pressure environment.

We do this while simultaneously building an audience of listeners that match your ideal buyer persona and creating content you can use again and again.

Mission podcats
Trusted by   the world’s fastest
growing companies
“The podcast was such an important part of getting that first meeting.”
CMO for a $3B Networking IT Company
“We have been trying to reach that prospect company for over 5 years, and you booked their CMO as the first guest of our sponsorship and we were introduced in a matter of a week.”
VP of Demand Gen for top CMS company
“What is so strong about a thought leadership podcast is that we are not hard selling our technology. We are showing and opening people’s eyes to the challenges in the industry.”
Jon Feldman, Salesforce
“What is so strong about a thought leadership podcast is that we are not hard selling our technology. We are showing and opening people’s eyes to the challenges in the industry.”
Jon Feldman, Salesforce
“This was our most successful marketing campaign of the year.”
VP of Product Marketing

Frequently Asked Questions

How do you measure the success and ROI of a podcast sponsorship?
During the sponsorship, you will receive metrics reporting showing podcast episode downloads, YouTube views, sponsor ad impressions, along with any ABM details (revenue tied to pipeline), leads generated, sponsor brand recall, and demographics of the audience base.
Do you have any case studies?
Yes, here is one of our favorites!
What size audience do you have?
Our podcasts have audience sizes of anywhere from 5K downloads per episode to 1M downloads per episode. The audience size depends on the podcast, the content, and the sponsor’s goals. We have our own DSP (demand-side platform) that allows us to target customizable niche audiences depending on who our sponsors want to reach.
What type of podcasts are in your network?
We have podcasts of all kinds, including but not limited to:
  • Interview-based shows that feature C-Suite executives such as CMOs, CTOs, CIOs, CEOs, CDOs, and more, along with founder/SMB/entrepreneur shows.
  • Interview-based shows with a more niche focus, for example fleet managers or hackers and data scientists.
  • Narrative-style shows that feature scripted, narrated content mixed in with interviews.

Let us know what type of audience you want to get in front of, and we will share what sponsorship opportunities make the most sense for you!
Why do I want thought leadership content?
Authentic thought leadership drives meaningful interactions that lead to tangible business results, with 83% of a typical B2B purchasing decision happening before a direct engagement with a provider​ (Edelman)​.

Studies have shown that thought leadership can have a profound impact on brand awareness and marketing effectiveness. 89% of decision-makers state that thought leadership enhanced their perceptions of an organization, while 55% use it to vet organizations they might hire.

In an age of information overload and AI-generated content, high-quality thought leadership is crucial for building trust, establishing authority, and ultimately driving sales and business growth.
How do I use a podcast for ABM or closing deals?
We leverage our extensive network of B2B podcasts to effectively close deals for our sponsors by inviting their prospective customers to be guests on our shows. This approach not only provides a unique and valuable experience for the guests but also creates a natural and authentic platform for networking. During the podcast, we ensure that our guests have an engaging and memorable experience, highlighting their expertise and insights. Once the episode is live, we facilitate a warm introduction between the guest and our sponsor. This method not only enhances the credibility and trust between the parties but also positions our sponsor as a trusted partner, making the introduction seamless and mutually beneficial. By integrating this strategy into our podcasting network, we help our sponsors build meaningful relationships and close deals more effectively.

85% of our guests who join our podcasts say “Yes” to meeting with our sponsors.
How can podcasts support a B2B company?
Many B2B companies struggle to produce high-quality media content, which limits their ability to connect with their audience effectively. By sponsoring a podcast that ranks high in the charts, has significant visibility, features a flow of impressive guests, and wins awards, B2B companies can significantly amplify their marketing and sales efforts. The podcast's established reputation and reach act as a powerful endorsement, making it a valuable addition to the sponsor's promotional toolkit. This strategy not only boosts brand awareness but also fosters authentic connections and trust with potential customers, driving business growth and success.
What if you don’t currently have a show in your network that fits our needs?
If there is not a show in our network that fits your needs, we willl partner with you to launch a new one that will.
What if we want to build our own podcast and have you help?
Feel free to send us an email here (stephanie@mission.org) and we can see if your project is a good fit for our team, and then we will send you our white label production strategy and pricing.